Top 5 Tips for Newbie Airbnb Hosts
In this modern age of creativity, independence and entrepreneurship, each and every one of us are innately blessed with the ability to learn, develop and master a set of personal and unique skill that will allow us to establish financial independence and tailor our lives according to our dreams and passions.
Given the fact that an ever-growing number of people around the world are exploring the expansive rich culture of numerous microcosms we call countries and nationalities in order to find themselves and awaken their senses, the need for an alternative way of travel and stay has come to life.
Entrepreneurship entails the same burdens, pleasures and obstacles no matter the industry, no matter the occupation, and you as a newbie Airbnb host will triumph in your new business venture by adhering to these 5 golden principles of successful hosting. When it comes to renting your room, apartment, or house, the possibilities for growth and financial independence are limitless, and in order to establish a profitable and fulfilling lifestyle imbued with the pleasures of learning, cultural exchange and growth by the end of your first year, you will first need to master the basics.
Here is what you need to know.
Let Your Profile Inspire Trust
One of the most important aspects of breaking through the noise and competition in the hosting world entails the prudent utilization of Airbnb resources. This means that you need to perfect and master your unique profile style, a tone of voice and personality and create an appealing story that will evoke emotion, trust, and reliability.
You see, creating a lovable, authentic, and successful Airbnb persona takes much more than a profile photo paired with a short description of the space you are renting, no, a “superhost” profile is full of useful, concise, and friendly information that will help your first guest make an easy decision. The first thing you’ll need to do is acquire a “verified” ribbon on your profile - this will skyrocket your recognition and host awareness on the platform, as travelers will feel more at ease contacting a host who has verified their email, phone number, offline ID and social network.
Secondly, you want to write an honest, friendly, and concise personal biography that will portray the best possible story about yourself and your place. Tell it like it is, be yourself, and welcome travelers around the world into your warm and friendly home. You then want to accompany your personal bio with an appealing and trustworthy profile picture, preferably one where the future guest can see your eyes, your smile and gauge your personality - this will help tremendously with their decision.
A picture can speak a thousand words. And 30 pictures can speak thirty thousand words, making your listing that much more appealing to any interested traveler, so you should make sure either snap quality photos of your place yourself, or have an Airbnb photographer do it, and get another verified “ribbon” as additional validation.
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Getting the Place Ready for Listing
Before you start taking photos, before you list your place on your profile and most importantly, before your new guests arrive, you want to prepare your place for the new occupants and create the most attractive living environment possible. Taste and modesty should be your two main guiding stars, avoiding the use of extremes in terms of color, decoration and furniture. Instead, stick to tried and tested design solutions and create a homey feel by using mirrors, natural furniture, warm color patterns, and accentuating an attractive décor with potted plants, organic materials and plenty of light.
You can appeal to a wider audience by promoting an eco-friendly philosophy with sustainable solutions such as energy-efficient lighting, smart appliances, and replacing the notorious AC with several ceiling fans that will consume less energy and disperse the air evenly throughout the room. Not only will an eco-friendly approach to hosting benefit the environment, but it will also decrease upkeep costs significantly on an annual level and attract a wide audience of mindful individuals.
Manage Pricing for Maximum Results
The next step in achieving success in the entrepreneurial realm is gathering authentic and positive reviews in order to rightfully establish a competitive rate for your listing and create a profitable business. Establishing a competitive rate can be quite difficult at first, given the fact that the Airbnb community is based on trust and quality, and in order to establish a trusting brand, you will need positive reviews. Reviews are gathered in time, the more positive reviews you attain, the more merit your increased pricing will have.
So how do you acquire reviews?
First, you will need to master patience and prudent planning by decreasing your rate well below the competitive margin for the first month, thus generating positive reviews that will allow you to increase the price over time. In order to portray a trustworthy option for travelers and nomads around the world, you want to avoid venturing into extremes by listing a balanced price.
A price slightly below the competitor’s offer will yield no competitive advantage while pricing your unit too low will evoke feelings of distrust and dissuade possible tenants from contacting you. Therefore, you want to research the competition in your area in terms of listing size, décor, location, and price, and establish an average nightly rate that is realistic, attractive, and fair.
Establish a Turnover Strategy
In the beginning, your overall Airbnb reputation will benefit greatly from a fast turnover strategy, that will prompt more frequent cleaning and upkeep expenses but will generate more positive reviews and build up your reputation, allowing you to quickly increase your rate.
Moreover, by establishing a fair and realistic cleaning fee, you will be able to avoid additional expenses and seamlessly manage a fast turnover rate with an on-demand cleaning service. In time, you will be able to accommodate long-term tenants as you acquire reviews but more importantly, as you acquire the needed experience to thrive in the hosting world.
This brings us to the final point.
Practice Professional Conduct
One of the most important aspects that add value to your listing is attention to detail. A true value is portrayed by timely and friendly communication, professional and swift service, as well as adequate and abundant information.
Therefore, you should brainstorm and display your house rules to provide interested travelers with the necessary information that will help them in their decision-making process, and add value to your listing by introducing personal features such as a guest book, a map, a pocket guide, and other engaging and rewarding features. Listing and describing valuable sightseeing opportunities and activities in your area will inspire nomads and travelers around the world to choose your place, while professional and swift service will ensure you get a positive feedback and establish a stellar reputation in the hosting community.
Be sure to answer all questions a future visitor may have, arrange airport pickups and a timely key exchange along with a brief tour around the neighborhood, as well.
There are no magical secrets that will allow you to cut the curb and reach hosting superstardom overnight, as true success and lifelong fulfillment are built over time, through trial and error, by giving and receiving respect, love, and peace. While no entrepreneurial road is paved with certainty, you will be well on your way to ensure long-term success in the hosting world by following these essential tips on establishing a trustworthy, professional, and welcoming business.